KRUSTA the distinguishing factor between a remarkable pizza and a mediocre one. Specter Design Group directed the branding of a Pizza Bar in Amsterdam and based the entire concept, strategy and visual identity on the sound of biting the crust and its frequency variation. We collaborated in order to create the KRUSTA Tools. A set of tools that begin with the modification of the logo and end with the production of complex typographic compositions, inspired by the spontaneity of ingredient placement and the distinct textures associated with each pizza. These generative creations vividly capture the essence of savoring a pizza—its colors, flavors and emotions.
My part in this collaboration was to design and code these generative branding tools that will redefine the creative process, marking a paradigm shift in creative coding for branding. Granting SDG designers the power to effortlessly generate a plethora of animated and static graphics for use in digital (website, social media, etc.) and print (packaging, menu, etc.) applications.
The KRUSTA Tools provide a user-friendly interface that allows users to:
1. Change the content — Input preferred text, font, colors, background image.
2. Adjust the settings — Select a preset or adjust custom variable settings.
3. Preview the visuals — Preview in real-time rendering.
4. Export the visuals — Export in preferred file formats, such as WebM, WebP, GIF, MP4, PNG, JPG or SVG.
KRUSTA Tools open endless design possibilities and try to redefine contemporary design with creative coding, breaking free from static norms.