Odassien envisioned their new website as an online experience that captures the ritualistic essence of their projects while reflecting the sensitivity and complexity that define their work. As they described it:
"Our vision for Odassien’s new website was to create an online experience that captures the ritualistic character of our projects and embodies the sensitivity and the complexity that permeate what we do. As a result, the website reveals itself gradually, layer by layer. Visitors are encouraged to explore at their own pace. They may surrender to the hypnotic movement and visual choreography or linger, engaging with the various words, images, and symbols that shape our narrative. Some will uncover every hidden detail, while others may overlook the subtleties. We wanted the navigation to be immersive yet complex rather than straightforward, so that the sense of discovery and gratification heightens as one delves deeper. Each visitor has a different journey based on their curiosity and level of interaction, much like our guests do in our happenings and events. In a larger sense, isn’t this also true for how we experience the world? One can either skim the surface or dive deep and engage more consciously with life and others."
Under Odassien’s creative direction, designer Alex Kokx designed the visual identity and the design of the site, crafting an aesthetic that embodies this vision. At alāsu.works, our role was to materialize this vision—developing a digital structure that moves with the same fluidity, depth, and nuance that Odassien imagined. We designed and implemented custom components to bring their layered storytelling to life, starting with the home ribbon: an infinite loop where each element moves autonomously, at its own rhythm and pace, generating seamless transitions that echo the interplay of symbols and gestures central to Odassien’s world. This motion, never fully predictable, never fully still, creates a living, breathing space for narrative exploration.
Parallel to this, the inner project pages introduce an inversion of the scrolling experience—a deliberate shift that refocuses the visitor’s attention, slowing them down, drawing them deeper into each project’s atmosphere. Here, movement is no longer about fluid continuity but about pause, contemplation, and immersion. The digital experience becomes a choreography of perception, mirroring the duality between discovery and introspection, openness and depth.
By shaping these transitions in motion, interaction, and spatial flow, we translated Odassien’s conceptual framework into a digital reality—one that does not merely display their work but embodies it, inviting each visitor into their world, one layer at a time.